SEO Intelligence Suite

Audience: Merchant·Plan: starter·Read: 5 min·Updated: 2026-08-03

In 30 seconds

• One hub, organised into six working groups — Overview, Diagnose, Create, Technical, Off-page and Monitor.
• Two data sources sit under everything: your Search Console connection (what Google sees) and your site crawl (what actually exists).
• Findings across the suite land in one prioritised backlog — the Risk register — rather than in twenty separate lists.
• Every surface that depends on a crawl says so when the crawl is missing, stale, or ran against the wrong hostname, instead of showing a confident wrong number.

The two things everything depends on

Almost every problem people hit with this suite traces back to one of these two.

Foundation	What it powers	If it is missing
Search Console connection	Keywords, ranks, opportunities, decay, revenue at risk, coverage	Everything revenue-shaped is empty
Site crawl of your live domain	Indexability, technical health, internal links, broken links, the risk register	Technical surfaces are empty — or worse, wrong

Crawl the domain you sell on

If your store has a custom domain, the .myshopify.com address is a mirror that canonicalises almost every page back to the real domain. A crawl of that mirror produces an internally consistent report about a site you do not sell on — and it propagates into indexability, internal-link targets and regression comparisons.

Set the target once in a crawl profile rather than typing it each time.

The six groups

Overview

Where the week starts: the headline read plus the Risk register, which merges crawl issues, broken links, keyword risk and SLA breaches into one ranked backlog with a capped 0–100 exposure score.

🎯Risk registerstarter

One prioritised backlog across four sources, with assignment and a daily exposure trend.

Diagnose

Finding out what is wrong and what it is worth.

🔍Site audit & broken linksfree

Store-wide scoring with AI fixes, plus a broken-link manager graded by real revenue at risk.

💡Opportunitiesstarter

Eleven detectors over Search Console data, as an assignable worklist.

🗂️Keyword portfoliostarter

Every term you care about, grouped by intent, opportunity and decay risk.

📊Rank trackerstarter

Daily Search Console positions, plus on-demand true-SERP rank by country and device.

🔌GSC enginestarter

The Search Console pipeline — connection, runs, insights and history.

📉Decay detectionstarter

Catches dropping pages weeks before manual monitoring would.

Create

Turning findings into published content.

🎯Content gappro

Terms competitors cover and you do not.

🕸️Topical clusterspro

A topic as an executable programme — grounded gaps, drafts, hub-and-spoke links, measurement.

✨Snippet detectorpro

Finds and wins featured snippets.

Technical

What Google can actually crawl and index.

🩺Technical healthstarter

Eight indexability buckets, crawl regressions with deploy correlation, blast radius in clicks.

🕷️Site crawlerfree

Crawl profiles, adaptive politeness, PageRank, Core Web Vitals trends and the remediation workbench.

🏷️Schema markupstarter

JSON-LD published to your storefront, with drift detection and Rich Results validation.

🗺️Sitemapstarter

Generation, serving, submission and index coverage.

Off-page

Links — the ones you control and the ones you have to earn.

🔗Internal linksstarter

Value-ranked suggestions applied into live content, with guardrails and surgical undo.

🌐Backlink intelligencepro

Your external link profile and prospecting.

📨Link-building outreachstarter

A CRM for earning links — board, sequencing, templates, link-rot monitoring.

Monitor

Watching the outside world and being told when it moves.

👀Competitor intelligencestarter

Scorecard, ten-signal matrix, keyword and backlink gaps, share of voice.

📬Digest & alertsstarter

Weekly digest and the alert rules behind every notification in the suite.

A weekly rhythm that works

1. Monday — read the digest and the Risk register exposure score.
2. Work the Opportunities quadrant, high value and low effort first.
3. Clear critical technical findings — 5xx broken links and indexability regressions ahead of everything else.
4. Publish one cluster spoke or close one content gap.
5. Apply the internal links the platform proposed for what you just published.
6. Check competitor movement monthly, not weekly.

See also

• Content studio blog engine — pair ranking data with content production
• Image SEO — image-level SEO
• Analytics & reporting — SEO performance in the wider revenue picture

Why this exists — the long version

SEO is the only acquisition channel that compounds. A blog post that ranks today will keep delivering traffic for years; an ad stops the moment you stop spending. Yet most stores under-invest in SEO because the feedback loop is slow (months) and the data is opaque (Google Search Console is dense and complex).

The suite makes SEO operational. Search Console connects in one click; the crawler builds an inventory of what actually exists; detectors turn both into a ranked worklist; and the fixes — meta rewrites, redirects, internal links, schema, sitemaps — are applied from the same place they were diagnosed.

Two design decisions run through all of it. Findings converge: crawl issues, broken links and keyword risk share one work-item spine, so an item you own in one tab is owned everywhere. And the suite says when it does not know: a failed sweep is shown as failed, a stale crawl is labelled stale, and a measurement without a control group is reported as having none. A confident zero over a real backlog is the most expensive thing a dashboard can do.

The shift: SEO stops being a "we should do that someday" and becomes a weekly operational rhythm.