Keyword portfolio
How to use it
- Build your keyword list — import from GSC, add your own, or accept AI suggestions. (SEO → Keywords)
- Review intent, difficulty, and opportunity scores per keyword.
- Focus on the ranked shortlist and track it over time.
⏱ ~15 min · 💳 Starter+ · 🎯 One prioritized keyword list
Why this matters for your business
SEO success is mostly about picking the right keywords to target. Most stores either:
- Track too many (hundreds of keywords; can't focus)
- Track too few (10 keywords; missing the long tail that actually drives volume)
- Track the wrong ones (high-volume vanity terms with no intent vs. lower-volume but high-converting terms)
Keyword portfolio is the structured way to manage this. Add keywords from GSC, manual research, or AI suggestions. Each gets intent (informational, commercial, transactional), difficulty score, current rank, and opportunity rating. Focus on the few that matter; ignore the rest.
What you actually get
| Capability | Description |
|---|---|
| Add from GSC | Pull keywords already driving traffic |
| Manual add | Specific terms you want to track |
| AI-suggested (Pro+) | Based on competitors + product catalog |
| Intent classifier | Informational / commercial / transactional |
| Difficulty score | 0-100 (how hard to rank) |
| Opportunity rating | High volume + low difficulty + ranking near top |
| Trend tracking | 6-month rank trend per keyword |
| Tagging | Group keywords by topic/category |
How teams use it
Scenario A — Brand focuses on 30 keywords from 300
Setup. Brand was tracking 300 keywords, none well.
Approach: Filtered to top 30 by opportunity score (high volume × low difficulty × close to ranking).
Why it helps: 300 tracked terms produce 300 possible actions, and effort spread across all of them moves none. The opportunity score exists to make that list short enough to act on — terms where you are already close and the difficulty is within reach.
Scenario B — Long-tail capture
Setup. AI-suggested keywords surfaced 80 long-tail terms brand wasn't targeting.
Action: Created blog posts targeting top 20 long-tail terms.
Why long-tail first: individually these terms carry little volume, but they are far easier to rank for than the head term and they convert better because the intent is specific. Track them as a group rather than one by one — the portfolio view is where a set of small wins becomes visible.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Add from Search Console | — | ✓ | ✓ | ✓ | ✓ |
| Manual add | ✓ | ✓ | ✓ | ✓ | ✓ |
| Keywords per research job | 5 | 50 | 200 | 300 | 500 |
| AI-suggested keywords | — | — | ✓ | ✓ | ✓ |
| Intent classifier | — | ✓ | ✓ | ✓ | ✓ |
| Difficulty + opportunity score | — | ✓ | ✓ | ✓ | ✓ |
| Tagging | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multi-shop portfolio | — | — | — | ✓ | ✓ |