Keyword portfolio
Why this matters for your business
SEO success is mostly about picking the right keywords to target. Most stores either:
- Track too many (hundreds of keywords; can't focus)
- Track too few (10 keywords; missing the long tail that actually drives volume)
- Track the wrong ones (high-volume vanity terms with no intent vs. lower-volume but high-converting terms)
Keyword portfolio is the structured way to manage this. Add keywords from GSC, manual research, or AI suggestions. Each gets intent (informational, commercial, transactional), difficulty score, current rank, and opportunity rating. Focus on the few that matter; ignore the rest.
What this typically unlocks
| Outcome | Result |
|---|---|
| Time on keyword research per quarter | −70% |
| Keywords prioritized correctly | measurable + |
| Long-tail capture | 3-5× |
What you actually get
| Capability | Description |
|---|---|
| Add from GSC | Pull keywords already driving traffic |
| Manual add | Specific terms you want to track |
| AI-suggested (Pro+) | Based on competitors + product catalog |
| Intent classifier | Informational / commercial / transactional |
| Difficulty score | 0-100 (how hard to rank) |
| Opportunity rating | High volume + low difficulty + ranking near top |
| Trend tracking | 6-month rank trend per keyword |
| Tagging | Group keywords by topic/category |
Real merchant scenarios
Scenario A — Brand focuses on 30 keywords from 300
Setup. Brand was tracking 300 keywords, none well.
Approach: Filtered to top 30 by opportunity score (high volume × low difficulty × close to ranking).
Result: Focus drove ranking improvements faster. Within 90 days, 18 of the 30 hit top-10.
Scenario B — Long-tail capture
Setup. AI-suggested keywords surfaced 80 long-tail terms brand wasn't targeting.
Action: Created blog posts targeting top 20 long-tail terms.
60-day result: 14 posts ranking; +1,800 monthly organic visits collectively.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Add from GSC | ✓ | ✓ | ✓ | ✓ | ✓ |
| Manual add | ✓ (50) | ✓ (200) | ✓ (1000) | ✓ unlimited | ✓ unlimited |
| AI-suggested keywords | — | — | ✓ | ✓ | ✓ |
| Intent classifier | — | ✓ | ✓ | ✓ | ✓ |
| Difficulty + opportunity score | — | ✓ | ✓ | ✓ | ✓ |
| Tagging | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multi-shop portfolio | — | — | — | ✓ | ✓ |