Products & catalog
The 9 capability areas
8-stage AI generation — title, description, alt, tags, schema, variants.
Import / export / edit 1,000s of products with 7-day undo window.
Rule-driven variants, bundle pricing, smart collections.
Auto alt text, structured-data schema, brand-consistent filenames.
Compression, WebP conversion, lazy-load — without losing quality.
GTIN/UPC/EAN lookup + validation; required by Amazon and GMC.
Dynamic pricing rules, multi-location inventory, competitor-aware adjustments.
EU GPSR, FDA, CPSC documentation — auto-generated per regulated product.
Multi-stage approval workflow for catalog changes (Enterprise governance).
What this typically unlocks
| Outcome | Result |
|---|---|
| Time per new product (vs. manual) | −85% |
| New products shipped per month | 5–10× |
| Catalog quality (consistency, SEO, completeness) | measurable + |
| Bulk import reliability | near 100% |
| Time on regulatory compliance | −90% for regulated categories |
How they compose
See also
- Multichannel — distribute the catalog to marketplaces
- Content studio — content generation infrastructure
- SEO — pair image SEO with site-wide SEO
Why this exists — the long version
Catalog work is the most time-consuming, lowest-status work in e-commerce. Adding a product takes 20–30 minutes (title, description, images, variants, tags, SEO, pricing). Bulk imports are error-prone; spreadsheets crash; CSVs corrupt. Most stores either ship few new products (slow growth) or ship many sloppily (sloppy catalog → low conversion → wasted SKUs).
Products & catalog handles the catalog work end-to-end. AI generates titles, descriptions, alt text. Bulk operations let you import 1,000 products in 10 minutes with a 7-day undo window. Image SEO and image optimization happen automatically. Variants, bundles, collections — all rule-driven. The catalog stops being a bottleneck and becomes a leverage point.