Approvals
Why this matters for your business
For Enterprise brands and regulated categories, every catalog change matters. A typo in a supplement ingredient list is a regulatory issue. A wrong-image upload on a $2K item is a return wave. A pricing error on 1000 SKUs costs millions.
Approvals add multi-stage human review for high-stakes catalog operations. Define approver roles (compliance, brand, legal); set SLAs; track escalations. Every change gates through the right reviewers before going live.
What this typically unlocks
| Outcome | Result |
|---|---|
| Catalog mistakes that ship | near 0 |
| Audit trail "who approved what" | complete |
| Stakeholder visibility into changes | systematic |
| SLA on approval cycle time | measurable |
What you actually get
| Capability | Description |
|---|---|
| Multi-stage gates | Stage 1 → Stage 2 → Stage 3 reviewers in sequence |
| Named reviewers / groups | Specific person or role group |
| SLA per stage | "24h then escalate"; "48h then auto-deny" |
| Bulk-approval UI | Approve N similar items together |
| Mobile + Slack integration | Approve from anywhere |
| Comment + redline | Reviewer feedback inline |
| Full audit log | Every decision with timestamp + reviewer |
Real merchant scenarios
Scenario A — Pharma catalog approval workflow
Setup. Pharma brand. Every product change requires:
- Brand team — copy + imagery
- Legal — claims compliance
- Compliance — regulatory schema
Workflow: Each change creates 3-stage approval; can't publish until all 3 sign off.
Result: Zero compliance issues from publish errors; audit ready.
Scenario B — Bulk-approval saves time on routine
Setup. Brand with 200 SKUs needing seasonal price update.
Approach: Bulk-approval UI shows all 200 changes side-by- side. Reviewer scans pattern; bulk-approves.
Time: 15 minutes vs. 200 individual approvals.
Scenario C — SLA with escalation
Setup. Brand set SLA: "Brand reviewer 24h then escalate to brand director."
One Friday: Brand reviewer on PTO, didn't see queue. Saturday: SLA breached, escalation fired.
Result: Brand director approved over weekend; catalog changes shipped Monday morning. Without escalation, would have been delayed days.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Approval workflows | — | — | — | — | ✓ |
| Multi-stage gates | — | — | — | — | ✓ |
| Named reviewers / groups | — | — | — | — | ✓ |
| SLA + escalation | — | — | — | — | ✓ |
| Bulk-approval UI | — | — | — | — | ✓ |
| Slack integration | — | — | — | — | ✓ |
| Mobile approval | — | — | — | — | ✓ |
| Audit log + export | — | — | — | — | ✓ |