Barcode & GTIN
Why this matters for your business
GTINs (UPC, EAN, ISBN — globally unique product identifiers) are required for selling on most marketplaces (Amazon, Google Shopping). Mis-entered GTINs cause listing rejections, suspension, or worse, your products being mis-attributed to competitors.
Barcode & GTIN scanning + validation handles this. Scan a barcode with your phone → product info auto-filled. Bulk GTIN validation catches errors before they cause marketplace problems. Distributor-data enrichment (Enterprise) pulls full product data from supplier portals.
What this typically unlocks
| Outcome | Result |
|---|---|
| Time per new SKU (with barcode) | 30s vs. 5+ min |
| Marketplace rejections from bad GTIN | near 0 |
| Catalog onboarding from supplier feeds | automatic |
What you actually get
| Capability | Description |
|---|---|
| Mobile barcode scan | Phone camera → product attributes |
| Bulk GTIN validation | Catch malformed/duplicate GTINs |
| GTIN lookup | UPC database → brand, category, dimensions |
| Distributor portal sync (Enterprise) | Full data from supplier APIs |
| GTIN auto-generate | If you're the manufacturer (Pro+) |
Real merchant scenarios
Scenario A — Brand catalogs supplier inventory in days
Setup. Distributor brand with 500 supplier SKUs to catalog. Each had a UPC.
Process: Bulk-scan UPCs → look up via GTIN database → auto-populate product attributes.
Result: 500 SKUs catalogued in 2 days vs. estimated 4 weeks manually.
Scenario B — Marketplace rejection avoided
Setup. Brand was about to launch 200 SKUs on Amazon. Bulk GTIN validation caught 14 errors:
- 6 duplicates (same UPC across 2 SKUs)
- 5 invalid format
- 3 belonged to wrong product (typo'd UPC)
Without validation: 14 listings would have been rejected or worse, mis-attributed.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Mobile barcode scan | ✓ | ✓ | ✓ | ✓ | ✓ |
| GTIN lookup | ✓ (50/mo) | ✓ | ✓ | ✓ | ✓ |
| Bulk validation | — | ✓ | ✓ | ✓ | ✓ |
| GTIN auto-generate | — | — | ✓ | ✓ | ✓ |
| Distributor portal sync | — | — | — | — | ✓ |