SEO opportunities

Audience: Merchant·Plan: starter·Read: 8 min·Updated: 2026-08-03

In 30 seconds

• Eleven detectors run over your Search Console data and write typed opportunity rows: CTR, cannibalization, out-of-stock impact, decay, snippets, AI Overviews, mobile gaps, hreflang, redirect chains, page-2 terms and anchor dilution.
• Each opportunity is a work item — assignable, snoozable, resolvable, with an activity timeline.
• Rows are refreshed idempotently on every pipeline run: superseded rows are replaced, but anything you have resolved or dismissed is preserved.
• Opportunities are ranked on a quadrant of effort against value, so the list has an order you can defend.
• Bulk actions and CSV export operate on exactly the rows and filters on screen.

How to use it

1. Connect Search Console. Every detector reads from it; without it the tab is empty by definition.
2. Let the pipeline run. Opportunities are written as part of the Search Console processing run, not on demand.
3. Work the quadrant. Start with high value, low effort.
4. Assign what you are not doing yourself, and snooze what is seasonal.
5. Resolve or dismiss — a dismissal survives the next pipeline run, so you will not see it again.

⏱ Continuous · 💳 Starter+ · 🎯 Turn Search Console into a worklist

The eleven detectors

Detector	What it finds
CTR	Terms where you rank well but get clicked far less than a page at that position normally would
Cannibalization	More than one of your URLs competing for the same term
Out-of-stock impact	Ranking pages for products that are out of stock — traffic arriving at a dead end
Decay	Pages losing clicks or position against their own history
Snippet	Terms where a featured snippet exists and is winnable
AI Overview	Terms where an AI Overview is present, and whether you are cited
Mobile gap	Terms where mobile performance lags desktop materially
Hreflang	International targeting inconsistencies affecting ranked pages
Redirect chain	Ranked URLs sitting behind a chain rather than a direct response
Page 2	Terms ranking 11–20, where a small move produces a large click change
Anchor dilution	Internal anchor text spread so thin that no page owns the term

How CTR opportunities are judged

A CTR opportunity compares your actual click-through rate against the rate a page at that position typically achieves. The comparison uses a published position-to-CTR curve as the baseline expectation, so "you rank third and get 1.1% of clicks" becomes a quantified gap rather than an impression.

Where your own measured curve is available, the money figures in the rank tracker use that instead — the two views answer different questions and are calibrated accordingly.

Rows are refreshed, not duplicated

Each pipeline run replaces the open rows for a given type, keyword and page combination with fresh ones. That means:

• Numbers stay current. An open CTR opportunity reflects the latest window, not the day it was first detected.
• Your decisions survive. Rows you resolved or dismissed are preserved, so a dismissal is permanent and your audit trail is intact.

Workflow

Every opportunity is a work item on the shared SEO spine:

Action	Effect
Assign	Gives it an owner; shows up in their queue
Snooze	Hides it until a date
Resolve	Closes it; survives the next run
Dismiss	Closes it with a reason; survives the next run
Activity timeline	Who did what, when

Bulk actions apply to the rows you have selected, and CSV export returns exactly the filtered set on screen rather than a different query built from different parameters.

The value/effort quadrant

Opportunities are placed on a quadrant:

Value comes from the clicks and revenue attached to the affected URLs; effort comes from the opportunity type — a meta description rewrite is not a site-architecture change. The quadrant is a starting order, not an instruction: a "skip it" item that unblocks a launch is still worth doing.

Plan tiers

Capability	Free	Starter	Pro	Agency	Enterprise
CTR, page-2, decay, cannibalization detectors	—	✓	✓	✓	✓
Out-of-stock impact	—	✓	✓	✓	✓
Assignment, snooze, resolve, activity	—	✓	✓	✓	✓
Bulk actions + CSV export	—	✓	✓	✓	✓
Snippet + AI Overview detectors	—	—	✓	✓	✓
Mobile gap, hreflang, redirect chain	—	—	✓	✓	✓
AI advice per opportunity	—	—	✓	✓	✓

Everything here requires the Search Console connection, which opens at Starter.

Best practices

• Do page-2 terms first. Positions 11–20 are the cheapest clicks in SEO, and the detector hands you the list.
• Treat cannibalization as a decision, not a bug. Two URLs ranking for one term is sometimes correct; the detector's job is to make you choose.
• Fix out-of-stock impact in the catalogue, not the copy. A ranking page for a product you cannot sell needs a merchandising answer.
• Dismiss with reasons. Rows you dismiss never come back, which is only safe if the reason is recorded.
• Do not let the list grow past what you will work. Snooze seasonal items rather than letting them sit open and dilute the count.

See also

• GSC engine — the pipeline that produces these rows
• Rank tracker — position and revenue-at-risk per keyword
• Decay detection — the decay detector in depth
• Snippet detector — winning featured snippets
• Risk register — technical risk alongside this revenue worklist