GSC engine
How to use it
Turn Search Console into a weekly action list:
- Connect Search Console in one click. (SEO → GSC → Connect)
- Check the setup-health card to confirm data is flowing. (GSC → Overview)
- Work "Today's actions" — near-page-1 keywords, low-CTR pages, decaying content.
- Hand fixes to Content Studio with one click.
⏱ ~15 min/week · 💳 Starter+ · 🎯 Search Console turned into a weekly action list
Why this matters for your business
Google Search Console (GSC) is the most under-used tool in SEO. It tells you exactly what queries customers search to find you, which pages they land on, what's ranking, and what's declining — straight from Google. Yet most merchants either don't connect GSC or, more commonly, connect it and rarely look at it because the interface is dense and the insights buried.
The GSC engine fixes this. One-click connection. Daily data pull. Opportunity scoring (which queries are 1-2 positions from page 1? which pages get impressions but no clicks? which content is decaying?). One-click handoff to fix opportunities — a "fix this title" button generates an SEO-optimized rewrite in content studio.
What you actually get
| Capability | Description |
|---|---|
| One-click GSC connect | OAuth + property selection |
| Daily pull | Queries, pages, clicks, impressions, CTR, position |
| Opportunity scoring | Auto-flag near-page-1, low-CTR-high-impression, declining-rank |
| Page audit | Per-page SEO health |
| Action handoff | Fix this → content studio rewrites |
The Overview, rebuilt (v2026.07)
The GSC Overview was redesigned into an enterprise dashboard:
- A setup-health card that tells you at a glance whether the connection, the daily pull, and data freshness are all healthy — no more guessing why numbers look off.
- KPI sparklines on clicks, impressions, CTR, and position, backed by a new daily-metric store so trends are real history, not a single snapshot.
- A selectable 7 / 28 / 90-day range and a context bar so you're always clear on what window you're looking at.
Negative keywords — reverse import
When you also run Google Ads, the SEO engine can now import your existing negative keywords from Google Ads — per campaign or account-wide — and record their match type. Imported terms are marked as already handled, so the engine stops proposing keywords you've deliberately excluded. It's the difference between an SEO tool that nags you about terms you already decided against and one that respects the decisions you've already made in Ads.
How teams use it
Scenario A — Founder finds 12 page-1 opportunities
Setup. Brand connected GSC. Engine flagged 12 pages ranking #11-15 ("near page 1") with high impression volume.
Action: Each got a content refresh + better title + FAQ schema added.
What to watch: the same keywords in the rank tab. Position is the leading signal — it moves before the traffic does, so judge the refresh on rank movement over the following weeks rather than waiting for a traffic report.
Scenario B — Low-CTR pages fixed
Setup. Opportunity scoring flags pages earning plenty of impressions but a click-through rate well below what the rest of your catalogue achieves at the same position.
Diagnosis: usually weak titles or missing meta descriptions — the page ranks, the result just is not compelling enough to click.
Action: bulk-regenerate titles + meta descriptions, then watch CTR for those pages in the next daily pull. Because impressions are already there, CTR is the only variable moving, which makes the before/after unusually clean to read.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| GSC connect + daily pull | — | ✓ | ✓ | ✓ | ✓ |
| Opportunity scoring | — | ✓ | ✓ | ✓ | ✓ |
| Page audit | — | ✓ | ✓ | ✓ | ✓ |
| Action handoff to content studio | — | ✓ | ✓ | ✓ | ✓ |
| Raw-data API ingestion (no OAuth) | — | — | ✓ | ✓ | ✓ |
| Multi-shop GSC roll-up | — | — | — | ✓ | ✓ |
The Search Console connection and everything built on it open at Starter — the whole pipeline sits behind one plan feature, so there is no partial access on Free.