Video engine
Why this matters for your business
Video has become the dominant content format in e-commerce. TikTok, Instagram Reels, YouTube Shorts — the channels that drive customer acquisition for many DTC brands today are video-first. But video production is the most expensive content type: a single 30-second TikTok costs $200-2,000 when produced by an agency, weeks of in-house work, and sustained creative output is rare even for well-resourced brands.
The video engine collapses production. Script generation in brand voice, storyboarding from product imagery + brand assets, and multi-clip merge into final exports. The output isn't Hollywood-quality — but it's good enough for organic social + ads, and the cost per video is ~$5 vs. $500.
The shift: video stops being a premium content type reserved for big launches and becomes a daily content format your team actually produces.
What this typically unlocks
| Outcome | Result |
|---|---|
| Time per 30-sec video | 30-60 min vs. days |
| Cost per video | −95% vs. agency |
| Videos shipped per month | 5-10× typical |
| TikTok / Reels engagement | measurable + with cadence |
What you actually get
| Capability | Description |
|---|---|
| Script generation | 11-section orchestrator: hook, body, CTA |
| Storyboard | Scene-by-scene breakdown with shot suggestions |
| Voice-over draft | Generated voiceover script + timing |
| Multi-clip merge | Combine product photos, b-roll, text overlays |
| Caption generation | Per-platform optimized captions |
| Music suggestions | Royalty-free music matched to mood |
| Multi-format export | 9:16 (TikTok/Reels), 1:1 (feed), 16:9 (YouTube) |
Real merchant scenarios
Scenario A — Brand ships 12 TikToks/month
Setup. Brand wanted weekly TikTok presence. Pre-platform: 1 video/month.
With video engine: Generate script (5 min), storyboard (5 min), assemble clips (20 min), edit (20 min). 50 min/video. 12 videos/month.
6-month result: TikTok follower base 0 → 24K. TikTok-driven revenue: $18K/month.
Scenario B — Cost comparison
Setup. Agency quote: $800/video × 4/month = $3,200/month.
With video engine: $0 marginal cost (Pro tier credits). Marketing manager time: 4 hours/month.
Net savings: $3,200/month + the team can ship more.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Video script generation | — | — | ✓ | ✓ | ✓ |
| Storyboarding | — | — | ✓ | ✓ | ✓ |
| Multi-clip merge | — | — | ✓ | ✓ | ✓ |
| Voice-over generation | — | — | ✓ | ✓ | ✓ |
| Per-platform formats | — | — | ✓ | ✓ | ✓ |
| Music library | — | — | ✓ | ✓ | ✓ |
| Videos/month cap | — | — | 20 | 100 | unlimited |