Image generation
Why this matters for your business
Most stores use the same product photos for everything — website, ads, social, email. Variety is hard: hiring a photographer for lifestyle shots is expensive; sourcing b-roll is time-consuming; generating brand-consistent imagery for social posts is a daily challenge.
The image-generation engine creates new images from prompts (brand-aware), enhances existing images (resolution, lighting), and removes backgrounds. It's not a replacement for product photography (the actual product needs real photos) — it's the supporting visual layer: lifestyle scenes, backgrounds for ads, social-post imagery, blog featured images.
The leverage: brand-consistent imagery on demand without a designer or photographer.
What this typically unlocks
| Outcome | Result |
|---|---|
| Cost vs. stock photos | −95% |
| Cost vs. lifestyle photographer | −98% |
| Time per image | 30 seconds vs. days |
| Brand-consistent imagery library | possible |
What you actually get
| Capability | Description |
|---|---|
| Prompt generation | "Create a sunset beach scene with someone applying sunscreen" |
| Brand-style preset | Saves your visual style; applies to all generations |
| Image enhancement | Upscale, sharpen, lighting fix |
| Background removal | Isolate product from any background |
| Variations | Generate 4 variants per prompt |
| Multiple aspect ratios | Square, portrait, landscape |
Distinct from image SEO
| Image generation | Image SEO | Image optimizer | |
|---|---|---|---|
| What | Create new images | Alt text + schema for existing | Compress + WebP for existing |
| Use | Lifestyle, blog, ad imagery | Product photo SEO | Performance |
Real merchant scenarios
Scenario A — Blog featured images
Setup. Brand publishing 3 blog posts/week. Need featured image per post. Stock photos: $20/each = $60/week.
With image generation: Generate brand-consistent featured image per post in 1 min. Cost: ~$0.50.
Annual savings: ~$3,000.
Scenario B — Background removal for catalog
Setup. Brand had 200 product photos with messy backgrounds (taken on phone). Wanted clean white-background catalog.
With background removal: Bulk-process all 200 in 4 hours. Result: catalog-ready imagery for $0.
Scenario C — Lifestyle imagery for ads
Setup. Brand needed 20 lifestyle images for a campaign. Photographer quote: $4K.
With prompt generation: Generated 30 brand-style lifestyle images in 30 minutes. Selected best 20 for the campaign.
Cost: ~$15 (compute + credits).
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Prompt generation | — | — | ✓ | ✓ | ✓ |
| Brand style preset | — | — | ✓ | ✓ | ✓ |
| Background removal | — | — | ✓ | ✓ | ✓ |
| Image enhancement | — | — | ✓ | ✓ | ✓ |
| Bulk processing | — | — | — | ✓ | ✓ |
| Custom-trained model | — | — | — | — | ✓ |
| Images/month cap | — | — | 100 | 500 | unlimited |
See also
- Content studio overview
- Video engine
- Image SEO — for existing images
- Image optimizer