Skip to main content

Instagram publishing

Beta

How to use it​

Post to Instagram without leaving the app:

  1. Connect your Instagram professional account. (Communications → Instagram → Connect)
  2. Pick an image and caption — reuse what you made in Content Studio. (Instagram → New post)
  3. Publish — it posts directly to your account.

⏱ ~5 min to connect · 💳 Starter+ · 🎯 Publish from the same place you create

Why this matters​

Instagram is where much of e-commerce discovery happens, but posting is usually a manual, off-platform task disconnected from the content you're already generating in Content Studio. This is the first slice of bringing Instagram into the same plane: connect an account, then publish the imagery and captions you produce here without leaving the platform.

Connecting an account​

Connection uses an embedded signup — the same Meta OAuth pattern the WhatsApp engine uses — so you authorize an Instagram professional (Business or Creator) account once. Credentials are stored securely and the connection is reused for publishing.

How publishing works​

Instagram's Graph API publishes in a deliberate multi-step flow, and the platform follows Meta's documented, reliable path rather than a single fragile call:

  1. Create a media container from the image URL and caption.
  2. Poll the container's status until it's finished — containers can be briefly in-progress, so this avoids publishing too early.
  3. Publish the finished container.

Rate limiting​

Meta enforces a documented ceiling of 100 published posts per Instagram account per rolling 24 hours. The platform enforces this before a post is attempted, so you get a clear, early signal rather than a failed API call mid-publish.

What's in this release

This first Instagram slice covers account connection and image publishing. Deeper capabilities — carousels, video/Reels, scheduling into the content calendar, and token auto-refresh — build on this foundation in later releases.

Best practices​

✅ Publish the imagery you already generate in Content Studio — this closes the loop from creation to channel.

✅ Mind the daily cap. 100 posts/24h is generous for organic posting but plan bulk operations around it.

✅ Keep the connected account a professional (Business/Creator) account — Instagram content publishing requires it.