Feed autopilot & rules
Why this matters for your business
Each marketplace and ad-feed wants slightly different data. Amazon wants ASINs. Google wants Google Product Categories. Meta wants Facebook Product IDs. Pinterest wants Pinterest hashtags. Same product, different shapes per platform.
Feed autopilot + rules handles this: define one rule per transformation ("strip 'on sale' from titles for Amazon", "add 5% margin to Etsy prices", "exclude products tagged 'pos-only' from Google feed") and the system applies them automatically on every sync. Your one Shopify catalog becomes 10 properly-shaped feeds.
What this typically unlocks
| Outcome | Result |
|---|---|
| Manual feed maintenance | −95% |
| Per-feed customization | possible without per-feed admin tools |
| Catalog drift across channels | near 0 |
What you actually get
| Capability | Description |
|---|---|
| Scheduled syncs | Per-channel cadence (real-time / hourly / daily) |
| Per-feed transformations | Title rewrite, price adjust, image override |
| Exclusion rules | Don't push these products to channel X |
| Price rules | Per-channel pricing strategies |
| Tag-based routing | "Tagged 'amazon-only' → Amazon only" |
| Dry-run mode | Preview rule effects before applying |
Real merchant scenarios
Scenario A — Brand sets per-channel pricing
Setup. Brand wanted Amazon prices 5% higher (covers Amazon's referral fee), Etsy prices 10% higher (Etsy buyers willing to pay premium for unique items).
Rules:
- Rule 1: Amazon → multiply price × 1.05
- Rule 2: Etsy → multiply price × 1.10
- Rule 3: Google + Meta → use Shopify base price
Result: Auto-applied on every sync. Brand never manages pricing per-channel manually.
Scenario B — Excluding low-margin SKUs from paid channels
Setup. Brand had ~30 SKUs with thin margin (loss leaders). Wanted these excluded from paid ads (don't pay to promote break-even products).
Rule: "Tagged 'low-margin' → exclude from Google + Meta + TikTok feeds; include in Shopify + Amazon (organic)."
Result: Ad budget no longer wasted on unprofitable products; they remain available organically.
Scenario C — Title rewriting per platform
Setup. Shopify product titles were SEO-stuffed ("VitaGlow Vitamin C Serum 30ml | Vegan | Anti-Aging | Brightening | Made in USA"). Amazon penalizes long titles.
Rule: "Amazon → strip pipe-separated SEO suffixes; keep just product name."
Result: Cleaner Amazon titles; better Amazon ranking; Shopify titles unchanged.
Best practices
✅ Use dry-run before applying rules — see effects across 1000s of products.
✅ Tag-based routing is most flexible. Tags scale; manual exclusion lists don't.
✅ Per-channel pricing pays for itself fast. Don't ignore the option.
❌ Don't write contradictory rules. Rule order matters; later rules override earlier; surface conflicts in admin.
❌ Don't change titles too aggressively. Customers might search by brand-included title.
Plan tiers
| Capability | Free | Starter | Pro | Agency | Enterprise |
|---|---|---|---|---|---|
| Scheduled syncs | — | ✓ | ✓ | ✓ | ✓ |
| Per-feed transformations | — | — | ✓ | ✓ | ✓ |
| Exclusion rules | — | ✓ | ✓ | ✓ | ✓ |
| Price rules | — | — | ✓ | ✓ | ✓ |
| Dry-run preview | — | — | ✓ | ✓ | ✓ |
| Multi-shop feed library | — | — | — | ✓ | ✓ |