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5 docs tagged with "segments"

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Customer intelligence

Cohort retention matrices, lifetime value by acquisition channel, and CAC payback — the analysis that shows whether your customer base is getting better or worse.

Sales engine

The unified customer-data + automation + multi-channel messaging engine — one Customer 360, real-time event pipeline, multi-channel journeys, multi-touch attribution, and provable lift via experiments and holdouts.

Segments & cohorts

Customer audiences that build and refresh themselves — define a rule once, the system keeps the membership current as new orders, opens, and visits arrive.