3 docs tagged with "attribution"

Multi-touch attribution that joins every campaign, journey, ad click, and storefront visit to the order it influenced — so you finally know which marketing actually earns money.

The unified customer-data + automation + multi-channel messaging engine — one Customer 360, real-time event pipeline, multi-channel journeys, multi-touch attribution, and provable lift via experiments and holdouts.

Launch the campaign, watch the first hour, and read causal lift via the holdout. Step 3 of 3.