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8 docs tagged with "analytics"

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A/B testing & experiments

Site-wide A/B testing across storefront, campaigns, journeys, and content — with consistent assignment, statistical-significance reporting, and the cross-surface coordination most tools miss.

Analytics & reporting

Decision Intelligence + Command Centre + 4 dashboards + A/B testing + CRO Audit + reviews + revenue/ROAS + weekly digest + engine audit. The decision layer that turns data into action.

Command Centre & dashboards

Four dashboards designed for different audiences — Command Centre (founder), My Dashboard (per-user), Admin Dashboard (ops team), Engine Audit (system health).

Decision Intelligence (DIE)

The "brain" of the platform — aggregates every signal across sales, ads, content, ops, scores trust, detects bias, and surfaces ranked recommendations with explainability and one-click apply.

Revenue & ROAS

Revenue by channel, product, cohort, and segment + ROAS dashboards + true-margin views (deducting ad cost, COGS, fulfillment) — the financials view that ties marketing to P&L.

Revenue Hub

A reconciled revenue command centre — one order-capped, confidence-split number from the unified attribution ledger (never double-counted), real MRR / churn / dunning from subscription charges, loyalty liability, and an RBAC-gated at-risk-revenue view.

Reviews & CRO Audit

Customer reviews collection + AI-generated responses + per-PDP conversion-rate-optimization audit with concrete rewrite suggestions.

Weekly digest & engine audit

Monday-morning email + in-app digest of last week's KPIs and this week's top recommendations — plus the engine audit that reports system health for the team running the platform.