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10 docs tagged with "analytics"

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A/B testing & experiments

Site-wide A/B testing across storefront, campaigns, journeys, and content — with consistent assignment, statistical-significance reporting, and the cross-surface coordination most tools miss.

Analytics & reporting

Decision Intelligence + Command Centre + 4 dashboards + A/B testing + CRO Audit + reviews + revenue/ROAS + weekly digest + engine audit. The decision layer that turns data into action.

Command Centre & dashboards

Four dashboards designed for different audiences — Command Centre (founder), My Dashboard (per-user), Admin Dashboard (ops team), Engine Audit (system health).

Decision Intelligence (DIE)

The "brain" of the platform — aggregates every signal across sales, ads, content, ops, scores trust, detects bias, and surfaces ranked recommendations with explainability and one-click apply.

Growth Intelligence overview

The analytical hub that answers what to do today, where revenue came from, who your customers are, which marketing works, and whether you'll hit your targets — sixteen surfaces in five sections.

Pixel & event pipeline

The storefront event pipeline behind funnels, attribution and cart recovery — with an ingest health console that separates "installed" from "delivering", priority-aware back-pressure, a replayable failure queue, and anomaly detection for forged traffic.

Revenue & ROAS

Revenue by channel, product, cohort, and segment + ROAS dashboards + true-margin views (deducting ad cost, COGS, fulfillment) — the financials view that ties marketing to P&L.

Revenue Hub

A reconciled revenue command centre — one order-capped, confidence-split number from the unified attribution ledger (never double-counted), real MRR / churn / dunning from subscription charges, loyalty liability, and an RBAC-gated at-risk-revenue view.

Reviews & CRO Audit

Customer reviews collection + AI-generated responses + per-PDP conversion-rate-optimization audit with concrete rewrite suggestions.

Weekly digest & engine audit

Monday-morning email + in-app digest of last week's KPIs and this week's top recommendations — plus the engine audit that reports system health for the team running the platform.