Anomaly detection
Automated early warning when revenue, conversion, engagement, or any KPI deviates from baseline — so you find problems in hours, not weeks.
Automated early warning when revenue, conversion, engagement, or any KPI deviates from baseline — so you find problems in hours, not weeks.
Multi-touch attribution that joins every campaign, journey, ad click, and storefront visit to the order it influenced — so you finally know which marketing actually earns money.
Coordinated multi-channel sends to a chosen audience — with approval workflows, fatigue safety nets, holdout measurement, and built-in revenue attribution.
One complete picture per customer — across every order, message, channel, and visit. The foundation that makes every other sales-engine feature smarter, more personal, and more profitable.
A/B tests, multivariate experiments, and held-out control groups — the rigorous way to know what's actually working, instead of guessing or anecdoting.
Opt-in records with consent text, regional consent matrices, sub-10-second global unsubscribe, transactional vs marketing classification, and the audit trail that survives every audit.
Multi-step, event-triggered customer journeys that run forever — cart recovery, post-purchase, win-back, loyalty, all built from the same primitive and orchestrated across channels.
Forecast each customer's lifetime value 90 days into the future — so you can bid more on the customers worth more, and stop overpaying for the ones who'll never come back.
The unified customer-data + automation + multi-channel messaging engine — one Customer 360, real-time event pipeline, multi-channel journeys, multi-touch attribution, and provable lift via experiments and holdouts.
Customer audiences that build and refresh themselves — define a rule once, the system keeps the membership current as new orders, opens, and visits arrive.