4 docs tagged with "roas"

Multi-touch attribution that joins every campaign, journey, ad click, and storefront visit to the order it influenced — so you finally know which marketing actually earns money.

Continuous spend reallocation across campaigns and platforms based on real ROAS — manual-approve by default, auto-approve within bounds for hands-off operation.

Revenue by channel, product, cohort, and segment + ROAS dashboards + true-margin views (deducting ad cost, COGS, fulfillment) — the financials view that ties marketing to P&L.

North-star KPIs with prior-period deltas, a driver decomposition that answers "why did revenue move?", channel attribution, and forecasting.