Attribution & revenue
Multi-touch attribution that joins every campaign, journey, ad click, and storefront visit to the order it influenced — so you finally know which marketing actually earns money.
Multi-touch attribution that joins every campaign, journey, ad click, and storefront visit to the order it influenced — so you finally know which marketing actually earns money.
Revenue by channel, product, cohort, and segment + ROAS dashboards + true-margin views (deducting ad cost, COGS, fulfillment) — the financials view that ties marketing to P&L.
A reconciled revenue command centre — one order-capped, confidence-split number from the unified attribution ledger (never double-counted), real MRR / churn / dunning from subscription charges, loyalty liability, and an RBAC-gated at-risk-revenue view.