3 docs tagged with "margin"

Works out the smallest discount that still wins the sale, for each type of customer and each channel — by testing on real sends and measuring what actually happens.

Shows what you actually keep per product after returns, payment fees, ad spend, and shipping — not the gross margin that flatters everything.

Revenue by channel, product, cohort, and segment + ROAS dashboards + true-margin views (deducting ad cost, COGS, fulfillment) — the financials view that ties marketing to P&L.