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7 docs tagged with "loyalty"

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Earning points

How customers accrue loyalty points — tier-multiplied purchase earning plus campaigns, milestones, purchase-threshold bonuses, and action rewards for sign-up, reviews and birthdays — all from one consistent formula.

Engagement & streaks

Non-purchase engagement earning — daily check-in streaks with a hard liability cap, annual birthday bonuses, verified-review rewards, expiry reminders, and a forward randomised holdout that measures the true incremental lift of loyalty messaging.

Loyalty & rewards

A full points-and-tiers loyalty programme that mints real, spendable Shopify discounts — earning on purchases and engagement, VIP tiers synced to Shopify, dual-sided referrals, and margin guardrails enforced natively at checkout.

Referrals

Dual-sided refer-a-friend — generating a customer's referral code mints a real welcome discount for the friend, and the referrer earns loyalty points when that friend places their first paid order, with anti-abuse guards built in.

Rewards & redemption

How loyalty points become spendable value — atomic minting of real Shopify discount codes, a reward catalogue (amount, percentage, free shipping, free gift), replay-safe redemption, and margin guardrails enforced natively at checkout.

Storefront & customer account

The customer-facing surfaces of loyalty — a storefront widget that enrolls shoppers on login and shows balance, tier progress and rewards, plus a Customer Account extension that lives inside Shopify's native account area.

Tiers, VIP & membership

Lifetime-based loyalty tiers with earn multipliers and perks synced to a Shopify customer metafield, "spend $X more to unlock" VIP nudges, and an optional paid membership club that grants a floor earn multiplier.