Earning points
How customers accrue loyalty points — tier-multiplied purchase earning plus campaigns, milestones, purchase-threshold bonuses, and action rewards for sign-up, reviews and birthdays — all from one consistent formula.
How customers accrue loyalty points — tier-multiplied purchase earning plus campaigns, milestones, purchase-threshold bonuses, and action rewards for sign-up, reviews and birthdays — all from one consistent formula.
Non-purchase engagement earning — daily check-in streaks with a hard liability cap, annual birthday bonuses, verified-review rewards, expiry reminders, and a forward randomised holdout that measures the true incremental lift of loyalty messaging.
A full points-and-tiers loyalty programme that mints real, spendable Shopify discounts — earning on purchases and engagement, VIP tiers synced to Shopify, dual-sided referrals, and margin guardrails enforced natively at checkout.
Dual-sided refer-a-friend — generating a customer's referral code mints a real welcome discount for the friend, and the referrer earns loyalty points when that friend places their first paid order, with anti-abuse guards built in.
How loyalty points become spendable value — atomic minting of real Shopify discount codes, a reward catalogue (amount, percentage, free shipping, free gift), replay-safe redemption, and margin guardrails enforced natively at checkout.
The customer-facing surfaces of loyalty — a storefront widget that enrolls shoppers on login and shows balance, tier progress and rewards, plus a Customer Account extension that lives inside Shopify's native account area.
Lifetime-based loyalty tiers with earn multipliers and perks synced to a Shopify customer metafield, "spend $X more to unlock" VIP nudges, and an optional paid membership club that grants a floor earn multiplier.